PUMP
Project Explanation
For this branding class, we had to come up with our own [non-consumer goods] brand to create a Branding Guidelines document for. The brand I created is called PUMP, an app that motivates you to hydrate by giving you facts on why water benefits your body. The app's mascot is a pufferfish, which is a simple design I came up with in Illustrator. Futhermore, I included all important aspects of any brand - such as verbal identity, lockups, misuses, and mockups.
Skills
Document designed in Adobe InDesign. Graphics designed in Adobe Illustrator.
Extra:
Between drafts, we received design feedback from classmates and the professor. The drafts can be seen in this Figma progress file here