During my time as Social Media Chair for NYU's Filipino club, my biggest project was "Filipino Food March Madness." In partnership with the Cultural Chair of our E-board, we hosted March Madness, where our Instagram audience voted on their favorite Filipino foods.

The Cultural Chair organized the food selections and their informative prompts, while I had the role of designing and posting.

Designed using Adobe Photoshop and InDesign
I updated and posted the bracket to Instagram Stories weekly.

Designed using Adobe Photoshop and InDesign
Uploaded to Instagram Stories daily.

We saw an increase in Instagram engagement - a consistent voting count of 40-60 daily, as well as many DMs of passionate voters' opinions.
The month ended in a large food event where the winner was announced. About 30-40 members showed up to eat and argue their opinion. (increase from an average of 15-20 members per meeting)