Strategy

Qualitative strategist: social listening, comparative/competitive analysis, etc.

@ NYU

○ Competitive analysis on graduate schools' email marketing to create the ideal email marketing campaign for NYU Wagner

○ Email audit for NYU undergraduate students across all NYU schools to analyze the overproduction of emails at NYU

@ imre

Created branded decks on:

○ Monthly social media platform updates for clients to provide strategy insights

○ Social listening using TalkWalker and organic search to see what clients' audiences are saying

○ Competitor audits - researching on clients' competitors' multi-channel marketing to share with clients

@ Wolven

○ Created decks summarizing Instagram performance for quick overview for social media strategy team

○ Analyzed Instagram performance to offer content ideas by comparing worst and best performing content

○ Used A/B testing in Klaviyo to optimize email campaign performance